Keyword stuffing is a method in Search Engine Optimization to basically spam the keyword you want to rank for in your content. Most of you that have been using the internet long enough might remember that there was a time, where you landed on websites with a list of the same word over and over without any valuable information.
Does keyword stuffing still work?
Search Engines have been changing their algorithms and will keep changing them exactly because of the reason mentioned above. There will be people trying to find a loophole and exploit it. In SEO we call these black hat methods. Let’s take the example of keyword stuffing: in the past, there was a period where this worked very well, but once the algorithm got changed these sites died and had to find new strategies. If you are looking for a long-term strategy you should always put value and user experience first because by exploiting loopholes you might have quicker results, but you will lose everything or even be punished for it in the long-term.
Search engines want you to focus on creating useful content and content that uses keywords, but not spamming! Do you like those websites? Do you like spam? No, so you shouldn’t produce it yourself.
Let’s say you have a certain keyword you want to rank for and you want to write a piece of content that will be optimized for that keyword? That’s where keyword density comes in. Keyword density is basically the percentage of how many times the keyword is used in your content. Let’s take an example: You write a 1000-word article and you use your target keyword 25 times. Your keyword density would be 25/1000 = 2.5%.
What would be the recommended density? Well, it depends. The thing with SEO is, that nowadays there are some things you shouldn’t do, but when it comes to specifics, it depends. SEO should very much be focused on competition analysis! So, look up what the others are doing and have a similar keyword density. To give you a number though: 1-2% should be targeted (because that is natural). Keyword stuffing would mean that most of your content would just be your keyword. Don’t overdo it! Write for people, not the algorithm.
Useful Information Rich Content
Creating useful information-rich content is what you should focus on! Bringing value to the visitors of the website. Let’s take for example this blog: I am trying to bring the information that I learned to you. I am trying to teach you something so that you will be able to avoid doing black hat SEO and to focus on writing qualitative content. But also, you have to optimize your content. You can have the best content even if no one gets to see it, it won’t have much worth. That’s what SEO is: helping others to get noticed through search engines by optimizing various things.
So, focus on creating information-rich content that uses keywords appropriately. Focus on creating a good experience. Write the things you would like to read! Creating content that you would share with your friends, create content you can be proud of.
Avoid Keyword Stuffing
So, yes you should definitely optimize your content for certain keywords to get noticed by search engines, but avoid keyword stuffing. Keyword stuffing can get your page penalized, no one likes spam. Also, you can use variations of your keyword, use synonyms, and so on. Write as you would usually write but with a certain intent in mind. I mean, if you read this article you will be able to see that there are certain specific keywords that repeat, but in the end, the focus is on bringing the message across what keyword stuffing is and that you should avoid it.