WP Rocket experience

The performance of your website is crucial for success in the digital space. A slow website can deter visitors and have a negative impact on search engine rankings. As an experienced expert in website performance optimization, I know that it depends on how the site is structured and which elements are used. But even well-structured sites can benefit from performance plugins such as WP Rocket. In this article, I share my WP Rocket experience and show you how you can significantly improve your website speed.

Important aspects of website performance

The structure of your website

The speed of a website starts with its structure. Here are some common sources of error that can affect speed:

webseite mit hero section

Hero Sections

Poorly implemented hero sections with large background images and videos can slow down the loading time considerably.

webseite mit vielen unoptimierten bildern

Unoptimized images

Images that are not properly compressed and do not have the correct format can consume an unnecessarily large amount of bandwidth.

webseite mit slider

Bad sliders

Many slider plugins load an unnecessary amount of resources, which increases the page load time and worsens the PageSpeed results.

Free performance plugins

There are many free plugins that can improve the performance of an existing website. These are often effective, but their configuration can be complex and sometimes impair the functionality of the website. The key is to find the right settings to achieve a balance between performance and functionality.

Autoptimize is a popular plugin that speeds up your website by optimizing the HTML, CSS and JavaScript files. It offers a variety of features that improve loading speed by removing unnecessary spaces and comments, combining and compressing CSS and JavaScript files and optimizing HTML output.

W3 Total Cache is one of the most comprehensive and powerful caching plugins for WordPress. It improves server performance, reduces loading times and offers various caching options that help to improve the user experience and support search engine optimization (SEO).

Fast Velocity Minify is a powerful plugin for optimizing the loading speed of your WordPress website. It focuses on minifying and merging CSS and JavaScript files, which reduces the number of HTTP requests and improves page speed. It also supports the defer loading of JavaScript to speed up the rendering of the page.

ATTENTION: The rule “the less, the better” always applies to plugins. Free plugins in particular can often lead to technical incompatibility, i.e. technical errors occur on the website that cannot be rectified without major intervention. This is one of the most important reasons why it pays to buy a plugin for such critical things, as they usually guarantee compatibility and at least offer support in the event of technical problems.

My experience with WP Rocket

For a long time, I used various free plugins to optimize the loading speed of WordPress websites. Although I was able to achieve some improvements, the effort involved was considerable and the results were often unsatisfactory.

Then WP Rocket was recommended to me. In customer projects, I immediately noticed how much easier and faster the configuration was. The results were excellent, and WP Rocket alone covered all the important aspects of performance optimization. I no longer had to combine several free plugins that ultimately didn’t deliver the same performance.

I have been using WP Rocket for several years now and am convinced of its efficiency and user-friendliness. It optimizes HTML, CSS and JavaScript, implements caching and offers functions such as lazy loading and database optimization. The improvement in page speed is considerable and the management of performance optimization is significantly simplified.

One area in which WP Rocket does not quite meet my expectations, however, is image optimization. For websites with lots of images, I therefore also use Imagify, which automatically compresses images and thus further improves loading times.

Further experiences and tips

  • Simple configuration:
    User-friendly interface, easy to understand even for beginners.
  • Comprehensive documentation and support:
    Fast support and comprehensive documentation.
  • Regular updates:
    Continuous improvements and compatibility with the latest WordPress versions.
  • Security and stability:
    Reliable and secure, unlike many free plugins.

The investment in WP Rocket has more than paid off. It saves time, delivers consistent results and makes performance optimization of WordPress websites easier and more effective. If you are serious about improving the loading speed of your website, I can only recommend WP Rocket.

PageSpeed optimization

Don’t want to worry about setting up all the plugins and optimizing the settings? Use our PageSpeed optimization package now.


We install and configure WP Rocket on your website for a one-off fee of €249. This includes the license, so there are no annual license costs. We optimize your website to achieve the best possible performance.

Yes, the license is included and there are no annual costs. You will receive a permanent license for WP Rocket. This is possible because we have an agency license.

All we need is admin access to your WordPress website so that we can install and configure WP Rocket. We recommend creating your own account and deleting the user after optimization, or at least the password of the shared user.

If the admin access works, the installation and optimization will be completed within 3 working days.

You have 2 weeks to provide feedback if we have overlooked something during testing. Everything that is reported after 2 weeks and is not caused by WP Rocket will then fall under our WordPress support, which is charged on a time and material basis.